デジタルサイネージ総研(TM)ブログ
日本初のデジタルサイネージ・コンサルタント、デジタルサイネージ総研(TM)が国内および海外の最新情報や市場の動向をお届けします
海外の EXPO 情報です。１０月１〜２日、ロンドンで The Digital Signage Show Europe 2008 が開催されます。
５月のドイツ EXPO と同じく Self Service, Kiosk 系の展示会の一部としての開催です。デジタルサイネージは世界的にどんどん盛り上がってきていますね。
On top of that it offers an amazing ability to update, change and refresh the content to suit – not just times and places - but the very customers you are trying to reach in real time, offering an unprecedented ability to personalise the marketing message and still enable mass broadcasts.
Digital signage is currently used for many different purposes, including:
- Information
- Advertising to Improve Sales
- Advertising by Third Parties
- Enhanced Customer Experience
- Influencing Customer Behaviour
- Brand Building
- Follow through campaign information to in-store
- Environment enhancing
There has been an amazing growth of screens and networks utilising the power of digital signage recently and the real and tangible benefits of doing so are becoming well know. In fact it has recently been reported that on average, digital signage solutions are reputed to deliver an 18% increase in sales, a demonstrable reduction in printing and other costs, as well as all the additional benefits of an enhanced customer experience and better service.
But it isn’t necessarily easy to get it right. And that is where The European Digital Signage Show can help.
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