On top of that it offers an amazing ability to update, change and refresh the content to suit – not just times and places – but the very customers you are trying to reach in real time, offering an unprecedented ability to personalise the marketing message and still enable mass broadcasts.
Digital signage is currently used for many different purposes, including:
- Advertising to Improve Sales
- Advertising by Third Parties
- Enhanced Customer Experience
- Influencing Customer Behaviour
- Brand Building
- Follow through campaign information to in-store
- Environment enhancing
There has been an amazing growth of screens and networks utilising the power of digital signage recently and the real and tangible benefits of doing so are becoming well know. In fact it has recently been reported that on average, digital signage solutions are reputed to deliver an 18% increase in sales, a demonstrable reduction in printing and other costs, as well as all the additional benefits of an enhanced customer experience and better service.
But it isn’t necessarily easy to get it right. And that is where The European Digital Signage Show can help.
（KioskCom Europe 2008 – Why Digital Signage? より、一部引用）