One of the nation’s largest convenience store chains is throwing its hat in the digital out-of-home video ring. 7-Eleven will create a digital network for more than 6,200 stores in the U.S. and Canada, eventually reaching a total 190 million viewers per month when deployment is complete in the fourth quarter of 2010.
Digital Promo network DPN today announced the preliminary results from a 1-year study of Point-of-Sale POS sales data collected from their 400-store C-Store centric network, which includes 240 stores equipped with networked digital screens and 140 control stores. The network reaches major and minor DMAs on the east coast. The results measured for advertised products across multiple categories, showed sales increases of up to 88%. When averaged, advertised product dollar sales rose 26% while product volume increased 18%.
（Advertising on Digital Signs in Convenience Stores Shows a Sales Lift of up to 88% より、一部引用）